Seiko Alba Spoon W650 Vivitix Girls x Hello Kitty

After a few days of novelty watches, today I have a regular watch collaborating with a brand known for for it's novelty items.

The watch in question is one of the Spoon line of watches by Seiko (under the Alba sub-brand, but Spoon watches were also released under Pulsar). The Spoon watches were released in the 90s as a fun sporty fashion line. This watch has a design with the combination of ovals and circles which is typical of the Spoon watches.

This watch was released in 1999 as a special edition. It was made for the Japanese (character goods?) store Vivitix Girls and features Sanrio's Hello Kitty. This is most noticeable on the watch face where Hello Kitty's face in heart symbol is printed inside the glass in a partially transparent, partially reflective ink. It makes it easy to see the symbol, but you often need to turn the watch to different angles to be able to see the time past the symbol.

The watch uses a W650 module, and has a 2 line inverse LCD display. The top line has month, day, and date, and the bottom line has the time (6 digits with smaller numbers for seconds). It has a chronograph and timer function as well as an alarm.

The full model number is W650-4400