Boy London Black & White Fashion Shock

The more Boy London watches I've seen, the more confused I'm getting about them. There are among different styles and designs, which is fine and understandable, but it's the different information on the back which is more strange. Some of that I can rationalise by the different eras of watches, but others either have incorrect statements, or like todays watch, nothing at all!

The brand itself is a bit of an enigma. It was created in the 70s by Stephanie Raynor with a base at 153 Kings Road, London. It took a break in the 80s and 90s (but was a very popular second hand purchase), before reappearing in 2007. Most of the watches I've seen seem to be from the 80s, 90s, or early 00s, so correspond exactly with the break in the main brand.

The watch is a typical 3 hand design quartz watch. This model has a bit of a different design from the others I've blogged so far. It has a black and white painted face with a mixture of symbols and words on - a sun, a Union Jack, the Boy London stickman, a target, the Boy London name, and the words Fashion Shock. It also has the number 2000 which I'm going to assume is the date for this model. The painted face is normal for the brand, but the case is a round moulded design with various shapes protruding, including the Boy London eagle symbol, circles and triangles, parts of the letters for Boy London, and the icon for male (a circle with an arrow sticking out). The strap is a two tone leather design with the brown section connected to the black part with a stud. The brown parts of the strap also have the Boy London name and the stickman logo.