Boy London BOY-31-W Helicopter

The last time I blogged a Boy London watch I mentioned that there was a very common model number, but that one was the first I'd blogged. Well, today is the second!

The model number in question is the BOY-31-W by the British fashion brand Boy London. The Boy London brand was active in the 80s before taking a break and reappearing in the 2000s. During the break, the brand was a popular second hand purchase, but it was when the watches began to appear. As the brand was not actively running, I'm assuming that the watches were made under license (or possibly without licence) to use the name.

The watches with the model number BOY-31-W came in a variety of designs but in a similar style. The watch has a round metal case with the Boy London name in raised letters around the bezel. The strap is two colours of leather (this time brown and black) with the piece connecting to the case having rivets, the Boy London name and the Eagle logo. This particular version has a blue face with a gold (military?) helicopter design above the word "London" in blue. The 9 and 3 hour markers are also gold, but at the 12 o'clock position there is a Union Jack, and the word Boy replaces the 6 o'clock marker.

The watch is a 3 hand dial design with white hands and is run by a Japanese quartz module.

The back just has the Boy London name, model number, water resistance, and materials (base metal bezel and stainless steel back). I think that the back design is what indicates which era of Boy London watch this is, but I haven't completely cracked the code yet.