Noon Copenhagen 43-003

Today's watch is a little more unusual in design than it first looks, and is by a brand that is new to this blog.

This watch is by Noon, who are a Danish brand based in Copenhagen. Noon Copenhagen was established in 2007 based on their display concept, and they worked with Danish award winning designer Henrik Sørig (who has worked for many companies, including Bang & Olufsen). The company came with the aim of affordable Danish design with a twist, and a motto of "not afraid to be different".

The Noon watches are all based around the Noon patented disc system dial design. At first the watch looks to be a standard 3 hand dial design, but as they promised, there is a twist. The hands are mounted onto discs, with each disc being a different colour either side of the hand. On this model, the watch has red and grey halves which move with the hour hand, while the minutes disc has a clear and a cloudy white (transparent) half. This has the effect of looking like the watch is split into 4 colour sections which change as the time progresses.

This particular model is the 43-003 type and is classed as a "Standard" design on the website. The colour is red and black with  hour numbers around the edge and it has a round silver stainless steel case (5 atm water resistant) and black leather strap, with this colour and case variation designated 43-003L1. The watch has the Noon name and logo printed on the glass on the face, with the name, logo, website and usual info on the back. Inside is a quartz movement which the website quotes as a 2035 module (which I think may be a Miyota module).

This model is still for sale on the website, meaning that it is a current design, and the price is $155.