It's been a while since I wore a really unusual looking watch, so today I've decided on one which is pretty unique (especially as I'm going to an art gallery opening tonight too).
The watch is another in the range by United Colors of Benetton, but not in the Benetton by Bulova range. I've featured many watches from Benetton so far, and this is the most unusual of the lot. More info about the brand can be found in my other posts.
The first thing you notice about the watch is that it is square - not that the face is square, but the whole watch including the strap is a square bracelet design (with a round hole for your wrist). It is made from semi transparent blue non-flexible plastic, which is hinged at one side for opening so you can get it on. The other opening side has a metal hook which when pressed releases the two halves.
The face of the watch is mirrored with a window for the LCD display. The LCD is a long thin dot matrix array of around 35x7 which shows a scrolling message (United Colors of Benetton) as well as the time. To excentuate the difference between message and time, the message is in normal LCD display while the time is shown in inverse. There is a mode button on the side of the watch which allows you to bring up the time instantly or to show the date. The other button on the side is for time setting mode, which works after you use the mode button to select time or date. Also in the setting mode is the option to change the language for the date to one of a variety of European languages, including English, French, German, Italian, and Spanish. Next to the display is a small United Colors of Benetton logo in white and green.
The back of the watch part is fastened with screws, and just has the basic info (brand name, stainless steel back, 3atm water resistant, and registered design).
I've not seen this online, so have no formal confirmation of the date of the watch, but the LCD module date starts at 2005, so my assumption is that the watch was released around this date. I do have the original price label, so I know it was sold with an rrp of €50.
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