Nooka Zub Zirc 38 Adventure Time - Jake

Today, I'm back to one of my favourite brands for their combination of cool, fashionable, and unusual - Nooka.

The Nooka brand has been around since 2005 when designer Matthew Waldman took the ideas he'd been working on and started a new watch company. Since then, the Nooka brand has been producing many variations on their concept along with many collaboration models with events, characters, and artists.

They currently have an Indiegogo campaign running for a new limited edition model chronograph (which is a first for the brand). The campaign can be found at this link. So if you like Nooka style, now is a great time to get yourself one!

This model is one of the Nooka collaboration models, and this time with the cartoon series Adventure Time. The Adventure Time story was created by Pendleton Ward and follows the adventures of a human boy called Finn and his companion, a shape changing magical dog called Jake. The series follows their exploits in the Land of Ooo (which are quite Dungeons and Dragons inspired) and its unusual residents such as Princess Bubblegum and the Ice King. The cartoon is in its 6th season and has been a success with the critics and in the ratings. For the watch, Nooka partnered with Cartoon Network Enterprises to produce models inspired by Jake the dog and Finn the human from the series.

This model is the Finn the dog watch (-I'll be blogging Jake at some point in the future) and is in the same yellow colour as the character. On the strap, above the display is Jake's face, while his arms are on the bottom of the strap.

This is a Nooka Zirc design with the hours in a circle of dots, the minutes in a line along the bottom, and a little window for the seconds. The Zirc has a few other modes with alarm and stopwatch as well as the time display. This Zirc design is a a Zub Zirc, and so has the one piece rubbery strap design, and this is a Zub 38 and so has a 38mm wide strap.

The watch is still available from the Nooka website, along with the other 4 Adventure Time designs.

Nooka Zub Zirc 20 - Vans Warped Tour 2011 Limited Edition

Today I'm going to a Hiphop Christmas party, and so am wearing a watch with some skate culture links.

This watch is by the American brand Nooka which was created by Matthew Waldman to bring his unique designs to market.

In 2011, the Nooka company was a sponsor of the 17th annual Vans Warped Tour. For the event, Nooka produced 200 watches, of which 96 were promotional giveaways, and the remaining 104 were sold. The design has a stylized map showing the tour route on the strap, and the tour logo on the face and back.

The watch uses the Nooka Zub Zirc design, with the Zub referring to the case design, and Zirc being the time telling method. The Zirc has a ring of dots for the hours, and a bar for the minutes along the bottom. In the bottom right above the minutes is a small seconds display too. The watch has time and date displays and an alarm. There is also a stopwatch mode, but only accurate to the nearest second.

Nooka Zub Zibi Zirc - Blue Glow

A lot of the Nooka watches I've posted so far have had a certain look - square displays with a combination of bars and numbers. This Nooka watch is a little different, and is full of hexagons.

The watch is a Zub Zibi Zirc and is a smaller watch than many of the other designs. It has a hexagonal face with a square LCD display in the middle. There are two parts to the display - the hours are in a circle and represented by 12 blocks that fill as the time progresses. The minutes are shown in numbers in the middle, but instead of using the usual 7 segment LCD digits, these are made of 13 hexagonal blocks, making each digit look very rounded. Controls are by the buttons on either side of the case, and these are arranged to look like the infinity symbol that is used for the two o's in the Nooka logo. This model has dual time modes, and also includes an alarm.

The module is encased in a rubbery resin case, which in this case glows blue. The strap fastener is a little unusual, with the lower strap clicking upwards onto a peg on the buckle.

The back has a lot of text as well as the Nooka Mindstyle marks, and explains the laws and patents that the watch is covered by.

The watch is also 3atm water resistant, and has a backlight for nighttime use.

Nooka is the brainchild of artist/designer Matthew Waldman, and is a fashion design company based in New York. Everything is designed under the guidance of their Nookafesto of Universal Communication, Passion, Interaction, Purpose, Inspiration, and Futurism.

Nooka Zirc Gold

As my last post on a Nooka (link) has reached 1000 pageviews, it's time for another Nooka on my blog.
The Nooka Zirc is another in the Matthew Waldman's Nooka brand, and is possibly one of the most flashy and noticeable in my collection (and that is saying something!).

The Zirc combines an hour display in a more traditional circular arrangement, with a bar below showing the minutes. The hour display has one LCD dot for each hour, and 60 lines for the minutes. There are markers for am and pm, and to show if the alarm is active.

The watch face is VERY shiny, making it look rather flashy, and has Nooka written on each side, with the buttons inside the 'oo' (or to be more correct, the infinity symbol). The strap is a fine gold mesh with a Nooka clasp.

You can still buy the watch from Nooka (link) or their distributors (as of May 2012) for $300.