Ice Watch - Sweety

Today's watch wasn't the one I was originally planning to wear today, but it matched my t-shirt choice too well to skip.

This watch is by the brand Ice Watch, and is a model called Sweety (although it may be a Forever Trendy as I can't quite tell from the photos). The Sweety watch comes in two models, and this one is the model without the date window.

The Ice Watch brand has come from nowhere to be one of the largest fashion brands in the world. It was registered in 2007, but started distributing a couple of years later, and by 2012 it had more Facebook fans than Rolex and was selling an average of 7 watches per minute. The brand originated in Belgium, with the Ice name coming from the idea of purity. They also have an agreement with Swatch to make sure the name is written as two words, as I guess otherwise when spoken it would sound like a Swatch/Apple collaboration.

The watch is quite international, as information on the back details, with the design in Belgium, movements from Japan (Miyota), and assembly in China.

The watch itself is a 3 hand dial design in a round chunky plastic (polyamide) case with rotating bezel, and a 5 atm water resistance. It has a matching strap made from silicone with the Ice Watch name on the buckle and strap holder loop. The Ice Watches are generally very colourful with 10 main colour choices, and this model is almost entirely yellow.

This particular model is still available on the Ice Watch website, and has a cost of around €89.