Today's watch is by a brand more known for its underwear than for selling watches.
The watch is by the American company Hanes. The Hanes brand is owned by Hanesbrands Inc (which was spun off from the Sara Lee Corporation in 2006) and was originally founded in 1901. The Hanes name is most associated with clothing essentials such as underwear, socks, and some active wear, so it is unusual to see a watch for that brand. Other companies under the Hanesbrands banner include the sports company Champion, and Wonderbra.
The watch itself is a sporty looking 3 hand dial design, with glow-in-the-dark hours and minutes hands. It has a black plastic case with blue trim, and there is an inset rotating bezel. The back of the watch states it was assembled in China and is 10 bar water resistant. There are also some numbers on the back which will be model and serial numbers. One of the numbers is 2035 which is a common Citizen quartz module, so I'd guess that this may be inside. The other numbers are 0406 and 92-4791. The watch comes with a matching blue and black fabric and velcro strap (so good for outdoors use) which also has the red Hanes logo on a leather patch.
For the date, I don't know definitively, but if my hunch about the 2035 module is right, it'd suggest a late 90s or early 00s date.