This is my second watch on the blog by the Boy London brand. When I blogged the first in August 2012, I said if feature more in the coming months, so I guess I'm a little behind schedule...
The Boy brand was started in 1976 by Stephanie Raynor. It is an underground fashion brand that is often pulled into the mainstream and, according to the Web, has been adopted as the uniform of any youth movement that has mattered. Over the years, the brand has covered everything from punk to clubbers, and has been worn by celebrities such as Madonna and Andy Warhol. It first opened in Kings Road, London (and had Billy Idol working as a cashier), and even had a nightclub in Paris in the mid 80s (called Club Boy). The brand was closed down in the 80s and was a popular thrift store cult, but relaunched in 2007.
This is one of their watches, which I guess is a post-relaunch model. It has a model number of BOY-300W and is an analogue design with a 3 hand dial. The design has a globe shape on the face with the Boy logo, and the Boy London name is embossed on the case. The strap has a very home made art and craft feel with fake presstuds, patchwork, and visible stitching.
Inside is a Japanese quartz movement using the standard AG4 batteries.
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