Monday 12 August 2013

Nooka Zub Zibi Zirc - Blue Glow

A lot of the Nooka watches I've posted so far have had a certain look - square displays with a combination of bars and numbers. This Nooka watch is a little different, and is full of hexagons.

The watch is a Zub Zibi Zirc and is a smaller watch than many of the other designs. It has a hexagonal face with a square LCD display in the middle. There are two parts to the display - the hours are in a circle and represented by 12 blocks that fill as the time progresses. The minutes are shown in numbers in the middle, but instead of using the usual 7 segment LCD digits, these are made of 13 hexagonal blocks, making each digit look very rounded. Controls are by the buttons on either side of the case, and these are arranged to look like the infinity symbol that is used for the two o's in the Nooka logo. This model has dual time modes, and also includes an alarm.

The module is encased in a rubbery resin case, which in this case glows blue. The strap fastener is a little unusual, with the lower strap clicking upwards onto a peg on the buckle.

The back has a lot of text as well as the Nooka Mindstyle marks, and explains the laws and patents that the watch is covered by.

The watch is also 3atm water resistant, and has a backlight for nighttime use.

Nooka is the brainchild of artist/designer Matthew Waldman, and is a fashion design company based in New York. Everything is designed under the guidance of their Nookafesto of Universal Communication, Passion, Interaction, Purpose, Inspiration, and Futurism.

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