Today's watch is from the Kenneth Cole clothing company, and is part of their Reaction range. Their watches are made in China for the company, with no information on the actual manufacturer.
First look suggests this is a standard 3-hand dial in a large black case. When you notice the date, you realise this is actually an ana-digi watch! The date is shown at the 3 o'clock position (as is common), but with an inverse LCD display (not common at all). Editing the date shows that behind this 2 digit display is a full watch module - you need to make sure the module has the right time and date (month) to make sure that the date changes at the right time. As there is only one button, you need to be careful setting this, as too long a pause without input moves you to the next character to set!
Original this sold for $85, and has a model/catalogue number of RK3214. There is also a number on the back saying A126-11, which may be the module number.