Today's watch is one I can't wear - yet! It is designed to be built before wearing. It is a kit watch containing everything you need (tools included) to make your own watch.
The kit is made by Art of Time Uhrentechnik from Austria. The company was founded in 1996/7 and released the Clockbox as their first main product - the first every DIY watch. The product still exists (costing just under 30 Euros), but the website mentioned on this box doesn't anymore.
The watch you make is a 3-hand dial watch with date at the 3 o'clock position. I think this model is called Geneve from the text on the box, and that fits with the Swiss flag on the face.