Saturday 6 April 2013

Casio F30 - Retro simplicity

I have blogged many basic LCD watches before, but mostly from unknown brands. Today's watch is super basic, but by one of the big names.

The Casio F-30 is probably the most basic watch they have produced. Completely at the opposite end of the scale from their gadget watch line, or the many displays of the Penta Graph, this has no extra functions.

The retro look is simplicity itself - a 5 1/2 digit display, marker for am/pm (no fancy 24-hr option for this watch). It has only 2 buttons, setting and date display, and it's so simple there is no light.

The module they used was the 1007, and the watch was originally released in 1993, but I think it was still out in the 00s. The date tells that this was designed to be retro and cheap, as Casio had more complex watches before the end of the 70s. I don't have any firm details, but from things I've read, it appears this may have been for sale for under $10.

Casio released 2 colours, this one with blue markings, and a red one too. It also was made in both Thailand and Malaysia (like this one), and there is also a different text in the middle of the back (F or DP).

Keeping with the basic principles, the watch is entirely resin (front, back, and strap). But it is still part of the Casio Lithium range, and has this imprinted in the front of the case.

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