This is one of my silly random buys - a kids watch that I found when buying some sweets and couldn't resist adding to my collection (which I have to admit covers a very random selection)...
The watch is another Hello Kitty watch, made under license by their inventor Sanrio, and is from 2009.
It was made by BIP Holland and made for the European market (rather than my usual Japanese models). The company started in 1987 and supplies a range of confectionery and toy products. They have many licenced products (including Hello Kitty and Disney products), with manufacturing in China.
The watch is a Hello Kitty model on a pink patterned strap. Flipping up the head reveals the LCD display with 4 digits. The LCD module is a sealed unit, with a non-replaceable battery (which the box states is an AG3), so once it is dead, the watch can't be used anymore.
Flipping up the watch module reveals the hidden compartment containing 10g of sweets.