It wasn't just in the 80s that robot watches were in - this watch was made in 2011!
The watch is a Transformers Dark of the Moon Bumblebee Converting LCD Watch by Zeon. It was released as a tie-in to the new Transformers movies, and is of the character Bumblebee (a yellow and black Chevrolet who talks through radio clips). It is fully licensed by both Hasbro (for the transformers brand) and General Motors (for the Chevrolet markings).
The watch is very similar to the 80s Kronoform transformers watches, but the arms and legs are a little simpler.
The LCD module is a basic 2-button model with one cycling through time, date, and seconds, and the other for setting the time.
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