Tuesday, 28 August 2012

Beams Bohla one beam one life

This watch seems to be a very well known type of watch, as I've seen many auctions comparing the watch for sale to a Beams Bohla watch, and it can be seen many places on the net. It's even been spotted in the movie Lost In Translation!

Beams is a Japanese fashion brand/shop chain and was established in 1976. It is one of the brands that was a pioneer of the Japanese fashion industry, but has not had much influence outsize of Japan (although it does have stores in New York, London, Paris, and Hong Kong).

The Beams Bohla is a popular series for Beams, and was designed by Bohla with to be a high-tech multifunctional piece. This watch, the "one beam one life" model, seems to have been the second version which added more colours to the original range (called vol. 1). Design-wise, the watch features two logos (both I think are for beams); a multicoloured bPr, and a red globe. It also mentions the name Timetron Beams above the display.

The watch can still be bought from Beams for 5,250yen, but the green colour variant is not for sale anymore.

It has a 2-line, standard inverse LCD display showing time, day, and date. Other modes are alarm, stopwatch, and dual time.

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