Bulova Neo-classic by Benetton

Today is one of the collaborations I blogged about last April, but this time, maybe with a hint on their release date.

The watch is one of a series of watches which were a collaboration between the watch maker Bulova and the fashion brand United Colors of Benetton.

The Benetton group was founded in 1965 and named after the Benetton family. The United Colors line is well known for their bright colours, and many of the watches follow this theme. The Bulova brand are an American brand making luxury clocks and watches. It was founded in 1912, but has been part of the Citizen Watch Co. since 2007.

It seems like the collaboration with Benetton may have started in the late 80s, and this watch from 1993. The dial states 1965 - 1993 neo-classic by benetton, so seems to be promoting the 28th anniversary of the Benetton brand. I've seen others online, so know that it came in gold with a green face, or this silver version with a silver face and green writing (and green strap). In the centre of the dial is a stylized version of the Benetton logo, and the Bulova name, and the logo is also imprinted into the rim of the watch face.

The watch is a 3 hand dial design, and inside there is a Swiss made Ronda quartz movement with 1 jewel and a metal construction. I don't know of it's bad luck, but this movement has failed on me more than the Japanese movements, as I've recently found a couple that I couldn't get working. The sticker on the back states that the watch was assembled in Hong Kong, so it isn't an entirely Swiss made watch.